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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

New Porsche Supercar at Detroit Motor Show?

A new Porsche Carrera at the Detroit Motor Show Porsche has been absent from the Detroit Motor Show for four years, but is planning a return to next month’s show with a bang, according to Porsche spokesman Hans- Gerd Bode. “We’ll have something spectacular to show there,” said Herr Bode. “You’ll have to wait and be surprised.” So what has Porsche got up its sleeve, we wonder?

Japan hopes to make EV recharging technology the global standard

Japan's automakers aim to cement their lead in electric vehicles by making Japanese recharging technology the global standard and bringing it to the United States. A coalition of manufacturers, including Nissan and Toyota, is teaming with Japan's biggest electric company and the government to make it happen. They aim to corner the market on one of the technologies that will be key to the eventual acceptance of electric-powered cars: the high-speed charging points that will act like gasoline stations of the future and enable drivers to recharge and keep driving after their batteries run low.