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Aston Martin V8 Vantage N430 & DB9 Carbon Black & Carbon White Editions: Geneva 2014

The new Aston Martin V8 Vantage N430 (pictured) gets Vantage S power It’s tough having motor shows to attend and nothing new to offer, so car makers tend to deliver a ‘Special Edition’ of an existing model to make it look like they’ve made and effort. Step forward the Aston Martin V8 Vantage N430 and the Aston Martin DB9 Carbon Black & Carbon White Editions. There’s little new on offer, really, with a rehashing of what Aston Martin has produced before as ‘Limited Edition’ cars, with the V8 Vantage N430 continuing the theme of Vantage  ’N’ Editions and the Carbon’ limited edition’ DB9s done before.

BMW to build front-drive sedan

BMW boss Norbert Reithofer has surefire plans for a new front-wheel-drive entry-level sedan, falling in just below the existing 3-series sedan. The new four-door, known internally at BMW's Munich-based headquarters under the working title NES (New Entry-level Sedan), forms part of a new range of front-wheel-drive models set to join the BMW lineup in the near future. “The NES is integral to our growth plans,” a BMW insider source revealed.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.