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Nissan goes bespoke with Project 370Z

Nissan is flexing its social-media muscles for the new 370Z. It will offer fans a chance to submit and then vote on customization options for the new coupe. “Car companies build project vehicles all the time, but we thought it'd be interesting to harness the power of social media to reach out to Z enthusiasts,” said Jon Brancheau, vice president of Nissan North America marketing.

Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

U-Haul adds green rides to car-share program

U-Haul has made moving simpler for many Americans, and its car-sharing program is cutting rates and adding more environmentally friendly rides in an effort to win over consumers. Called U Car Share, the program is adding the Toyota Prius, the Ford Focus, the Toyota Yaris, the Mini Cooper and the Ford Escape hybrid to its fleet. The registration fee is being slashed from $50 to $25, and members of other car-sharing organizations can have the member fee waived.