Universal Black Truck Travel Two 2 Point Rear Adjustable Safety Belt Seat Lap on 2040-parts.com

Let Q modify your Aston Martin

We imagine there were really two options for naming Aston Martin's new personalization program: Q, or something boring like Amalgamated Personalisation & Colour Programme, complete with British spellings that will vex most spell-checking software and render it unsearchable in Google. Fortunately, Aston Martin has wisely decided to adopt the same name as the Quartermaster in Ian Fleming's "James Bond" novels -- a pure coincidence, we're told. Lucky owners of these customized machines will be able to tell their friends that it was Q who added a few special touches to their cars.

60 years of Unimog spawns off-roader concept

Mercedes-Benz is paying tribute to 60 years of Unimog trucks with a mean, green off-roader concept that the company claims stands for future versatility in vehicle design. In a nod to the first Mercedes Unimog--built in 1951 and reinstated with the 2010 product range--the team of Mercedes and Daimler designers gave the 2011 design concept an open cab. They injected the U 5000's off-road capabilities into the equation as well, drawing on the truck's historic design strengths.

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.