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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Mini Cooper SD (2011): the faster diesel Mini

Mini today finally went official with the high-performance diesels we scooped last year. The Cooper SD trim is available across the Mini range, on the hatch, convertible, Clubman estate and Countryman junior SUV. It's a 2.0-litre four-cylinder turbodiesel generating 141bhp and 225lb ft from 1750-2700rpm.

Honda CR-Z – production ready at Detroit

Honda has revealed the production-ready CR-Z at the Detroit Motor Show Honda are very keen to catch up with Toyota in the hybrid car wars. The Honda Insight was their answer to the Prius (although better looking it was even more woeful to drive than the Prius) and Honda are now looking to move in to the ‘Sporty’ Hybrid market with the Honda CR-Z. Honda revealed the CR-Z back in October at the Tokyo Motor Show, and did the usual new model think of labeling it as a concept.