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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

GM completes sale of Saab to Spyker

General Motors today completed the sale of its Swedish Saab brand to Dutch luxury sports car maker Spyker Cars NV, marking the first successful sale of one of its four unwanted U.S. brands. The transaction combines Saab Automobile and its 3,400 employees with Spyker Cars and its 110-plus workers.

Official: New Hyundai Genesis coming to UK & Europe

The new Hyundai Genesis (pictured) IS coming to Europe We’ve long thought it was time for Hyundai to bring higher-end cars to the UK and Europe as the perception of their cars as budget offerings only has morphed in to an acceptance that Hyundai’s range of cars is actually a credible mainstream force. Now that looks set to happen. Last month we reported that it looked like Hyundai are planning on introducing the new Genesis in the UK after we learnt they had plans to build RHD Genesis for Australia, and Hyundai has now confirmed they will be launching Genesis in Europe next year.