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Chevrolet Bids Farewell To Europe
Thu, 05 Dec 2013AMERICAN car giant General Motors has made a surprise announcement that from 2016 its Chevrolet brand will be no more in Europe. The company has stated that it wishes to concentrate on long established brands Opel and Vauxhall instead. All is not lost, as GM will keep what it says is its ‘iconic’ models such as the Corvette, while the firm intends to focus attention on its traditional American luxury brand Cadillac ahead of a greater European push in the next few years.
Toyota and Mercedes-Benz are top global car brands
Sun, 23 Oct 2011Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.
Detroit auto show 2012 - a video review of the NAIAS
Wed, 11 Jan 2012It's CAR's traditional three wise-ish men in a car video review of the 2012 North American International Auto Show. Hear the analysis from our European editor Georg Kacher, contributing editor Ben Oliver and anchorman associate editor Tim Pollard, as they chew over the new cars, surprises, delights and disappointments from the Detroit auto show. NAIAS 2012 was a more sober affair than the previous era of showmanship; there were no herds of cattle being steered down Detroit's streets or wild parties hosted by Chrysler in the old Firehouse.