Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Toyota i-Real

By Gavin Green Motor Shows 24 October 2007 03:21 It looks like an electric wheelchair… is Toyota for real with this? Toyota is serious. Deadly serious.

Middlecott Sketchbattle Experiment crowns first Sketchmaster

College for Creative Studies (CCS) student Graham Wright has fought off competition from artists, illustrators, industrial, product and car designers to be declared the Sketchmaster of the Middlecott Sketchbattle Experiment 2014. Held at Detroit's Kunsthalle Museum of Contemporary Art, the contest – a self-styled fight club of design – carried the theme of lighting because of the museum's many neon and lighting installations. Before the event, design students from the area – mostly from the CCS and Lawrence Technological University (LTU) – were invited to submit early sketches before a shortlist was drawn up for the main event.