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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Politecnico di Milano collaborates with Volkswagen for 2011 Masters course

Politecnico di Milano in Milan, Italy, is collaborating with the Volkswagen Group to create the third installment of its Masters Degree in Transportation & Automobile Design. The course, which will run for 15 months, will be open to 25 graduates. The deadline for applications is 23 May 2011.

Lamborghini seized in police swoop

A LAMBORGHINI worth around £300,000 was among the vehicles seized by police during a crackdown on uninsured cars. The orange supercar was initially stopped by officers in Newham, east London as it had no front number plate, and further checks revealed the driver was not the registered owner. The Lamborghini Aventador - which does 0-62mph in 2.9 seconds and has a top speed of 217mph - was seized when police discovered the driver's insurance policy did not cover him to get behind the wheel of the luxury motor.