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TrueCar announces women's racing initiative
Thu, 01 Dec 2011TrueCar, publishers of new-car-transaction data, revealed plans for a multiyear push into motorsports sponsorship but with a twist. TrueCar will throw its money behind female racers in premier series and up-and-coming ones in numerous development series. "TrueCar is built upon the foundation of empowering individuals with the tools and resources they need to become expert car buyers," TrueCar founder and CEO Scott Painter said.
India Grand Prix (2011) RESULT
Sun, 30 Oct 2011India Grand Prix (2011) India is a fascinating country, still firmly in the past in parts and so much in the present in others. And the paradox of Formula One – with all its excesses - contrasting with streets teeming with pedal powered taxis could have been jarring. But it wasn’t.
Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.