Uprated Arp Rod / Conrod Bolt & Nut Kit 202-6005 - For S14 & S14a 200sx Sr20det on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Mercedes G-Class by Vilner – fit for Cinderella

Mercedes G-Class by Vilner Bulgarian tuner Vilner has taken the Mercedes-Benz G-Class, re-trimmed it and made it in to an off-road carriage fit for Cinderella. It must be pantomime season when car makers (well, car tuners in the shape of Bulgaria’s Vilner) send out a press release for a product with half of it taken up with references to Cinderella. Yes, it seems the new Mercedes G-Class by Vilner is a carriage for for Cinderella.

Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.