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Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
Shake-up at Tesla; a dozen UK orders
Thu, 16 Oct 2008By Tim Pollard Motor Industry 16 October 2008 11:22 Electric car start-up Tesla is restructuring its US operation and laying off around 100 staff, as the credit crunch continues to make life difficult for car companies big and small. It’s now on its fourth CEO in 12 months, as founder Elon Musk takes over from Ze’ev Drori. In an announcement on the chief exec’s blog, Tesla Motors said it would be ‘cash-flow positive’ within six to nine months – but only by increasing production and cutting operating costs.
Stig test drives motorway pub
Wed, 22 Jan 2014The BBC has released a video of the Stig test driving Britain’s first motorway pub, presumably as a way of promoting its new series of Top Gear. The video shows the Stig pull up at Beaconsfield services in a Vauxhall Insignia, before entering the Hope and Champion pub and posing for photos, and then ordering a pint of beer. On Bing: see pictures of the Stig England’s first motorway pub set to open However, as the Stig raises the pint to his mouth, he realises it’s not drinkable as he is still wearing his helmet.