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Kia wins in Automotive Brand Contest
Tue, 26 Jul 2011Kia has scooped four awards in the first-ever Automotive Brand Contest. Organized and promoted by the German Design Council, the new international brand and design competition announced the winners on 22 July. The Automotive Brand Contest honors achievements in the fields of brand management, brand communication and design in the automotive area.
Chrysler unveils new ads to follow 'Halftime in America' campaign
Fri, 30 Mar 2012A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.
Max Wolff to become Design Director at Lincoln
Thu, 02 Dec 2010Ford's luxury nameplate, Lincoln, is set to welcome a new design director, the first dedicated design director for the brand. The role will be filled by former GM designer Max Wolff, who will head the design team in the new year. Until Wolff's appointment, Peter Horbury and Moray Callum, Ford's Executive Director of Design, The Americas, oversaw Lincoln-Mercury designs – the two brands were paired before Ford decided to kill off Mercury earlier this year. While Gerry McGovern headed Lincoln-Mercury design for a brief period before becoming director of Advanced Design at Land Rover in 2004, Lincoln itself has never had a design director dedicated solely to the brand. Wolff brings with him extensive global perspective and luxury design experience; his most recent role was with Cadillac, where he was head of exteriors.