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New Porsche Boxster: Geneva 2012

The new Porsche Boxster at Geneva 2012 We catch up with the new Porsche Boxster and Boxster S (2012 – 2013) at Geneva. Looks much the same, but much improved. You’d expect the new Porsche Boxster to look like the old Boxster, not just because that’s the Porsche way but because we’ve already seen the new Boxster in photos and on video.

Interior Motives Design Conference 2005 announced

Inside the car industry some of the world's most talented designers seek to create exciting, safe, comfortable and desirable products that exceed the expectations of their customers. But consumer expectations of form and function are advancing faster than many companies can innovate, and the result is that there is a shortfall in exciting and emotional products. Yet the demand for them is real.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.