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Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.

Goodwood Moving Motor Show: (almost) an unqualified success

The Goodwood Moving Motor Show Yesterday we toddled along to Goodwood to see the set up for this year’s Festival of Speed and to have a look at the Moving Motor Show in action for the first time. We also – courtesy of Jaguar, who had invited us for the day – got an early drive up the hillclimb-based circuit that forms part of the Moving Motor Show’s appeal for the lucky ones who got the opportunity to take the wheel of one of the impressive bunch of cars on display. And it was an impressive bunch, with everything from the Toyota Auris Hybrid to the Rolls Royce Phantom DHC via the Audi R8 and the new Jaguar XJ on offer to drive.

Apple and Ferrari—What could be better?

Recently a press release popped into my email (remember when we used to say “came across my desk”?) that said Eddy Cue, Apple's head of Internet software and services, has joined Ferrari's board of directors. The statement said while on the board Cue, a Ferrari owner, will “aid with his experience in Internet-based commerce.” My two cents: It's a brilliant move for both parties, and the ramifications could be huge. Think about it: Does this mean Apple wants to make stuff for cars?