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BMW launches i sub-brand
Tue, 22 Feb 2011BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.
Interior Motives China Conference 2010: Day 2
Fri, 23 Apr 2010Session 5: Color and Trim On the second day of the conference, Andreas Wlasak, Vice President of Industrial Design at Faurecia, opened proceedings by announcing that the company plans to open a design studio in Shanghai this year. "A design centre in Shanghai – a new place in China for 2010 – this is a commitment," he declared. Wlasak then asked what OEMs should look for in terms of visualizing the concept of ‘green' design inside the vehicle interior: "OEMs might look for 'visual' green – how can you make it visible that the vehicle is efficient and reducing CO2?" He believed real wood is one likely way of achieving this, as people want to feel natural surfaces, and he also envisaged translucent surfaces playing a key role in years to come.
Hyundai Intrado Concept previewed ahead of Geneva 2014 debut
Tue, 10 Dec 2013The Hyundai Intrado (pictured) will debut at Geneva 2014 The Hyundai Intrado Concept (pictured above) is being previewed ahead of a debut at next year’s Geneva Motor Show, and previews not just the new Intrado but Hyundai’s vision of its future. The Intrado (HED-9) looks to be a compact SUV/Crossover and features Hyundai’s Fluidic Sculpture 2.0 design, showcasing the design future of Hyundai now Peter Schreyer is pulling the design strings at Hyundai as well as Kia. Hyundai say the Intrado is built round a super-lightweight structure using advanced materials joined with a revolutionary technique which, say Hyundai, could change the way cars are constructed in the future.