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BASF MySetta concept showcases industry-leading automotive applications

Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.

Ferrari theme park

By Tim Pollard Motor Industry 08 February 2007 08:02 A Ferrari theme park? This sounds rather naff... We've already seen Ferrari's licensing skills produce a range of merchandise from sunglasses to laptops - and now it's taking on Disneyland with the prancing horse's very own theme park.

Lexus at the London motor show 2008

By Ben Whitworth and CAR reader reporter Carcare Motor Shows 23 July 2008 16:40 There was a performance bent on the Lexus stand, proving that Toyota's upmarket premium brand is keen to shed its image as a purveyor of steady-Eddy, high-luxury but low-on-thrills cars. What’s new on Lexus’s London motor show stand?The seen-it-before LF-A and the on-sale-now hotshoe IS-F – as well as its full line-up of hybrid models. We’re getting rather accustomed to seeing the LF-A – the Lexus supercar has been knocking around in one form or another since it was unveiled at the Detroit motor show in 2005.