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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

BYD E6 Electric Cars arrive in the UK for fleet trials

More than 50 BYD E6 EVs arrive in Southampton, ready for UK trials It’s three years since the BYD E6 was revealed at the Detroit Auto Show, with big claims for the future of BYD and the E6. And now the E6 has arrived in the UK. More than 50 BYD E6s have arrived in Southampton docks and are heading out for trials with UK fleet operators, principally the Taxi market.

Suzuki Kizashi 3

By Liz Turner Motor Shows 20 March 2008 21:18  The third car of Suzuki’s dramatic Kizashi trilogy had its world debut at New York, and we’re told this handsome sports sedan is close to the production vehicle. When it arrives in the US this Fall, the powertrain will be a 3.6-litre DOHC V6 delivering 300bhp via a six-speed auto’ with paddle-shifters. No price has been announced, but it will offer ‘good value’.