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Spyker, Youngman agree on joint venture

Dutch supercar maker Spyker and the Chinese Youngman Group have agreed on a joint venture to build a new super sport utility vehicle and a group of sedans based on Saab's Phoenix platform. The SUV is scheduled to hit the market by the end of 2014, while no dates for the Phoenix-based sedan were announced. Youngman will invest 10 million euros in Spyker, 7 million of which will be for stock shares constituting 29.9 percent of the supercar company.

Project Car Hell, Off-Brand Japanese '80s Hairdryer Edition: I-Mark RS or Cordia Turbo?

Is it a sickness to love weird Japanese sport compacts from the era of Pseudo Echo and Iran-Contra? Cars that nobody but a few scarily obsessed single-interest types would even recognize? It sure is, but not to worry--there's no better reason to hurl yourself headlong into the Lake of Fire that is Project Car Hell.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.