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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

2012 Mercedes SL Leak

2012 Mercedes SL leaks ahead of Detroit debut The 2012 Mercedes SL will debut at the Detroit Motor Show in January, and we’ve had the first leak of the new SL brochure. The new Mercedes SL (which is either a 2012 or 2013 model, depending on which side of the Pond you are) is due to arrive in January at the Detroit Motor Show. But it’s turned up a bit earlier than Mercedes wants thanks to a brochure leak picked up by the guys at Autoblog.nl.

Aston Martin dealer toasts record March

ASTON MARTIN Works is raising a glass this month after a record March that saw its best monthly sales results yet. The special showroom for the iconic British firm saw the extreme V12 Vantage S and the extremely beautiful Vanquish Volante lead the way in sales, with well-to-do buyers racing to place orders for the earliest deliveries of the two newest Astons. Based at the historic home of Aston Martin in Newport Pagnell, Buckinghamshire, Aston Martin Works has for almost 60 years been home to either the factory or, more recently, the brand’s specialist heritage, restoration and servicing operations.