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Nissan to open new studio in Beijing

After last week's announcement of leadership changes at Nissan's North American and European design centers, Nissan Investment Co., Ltd (NCIC), a Nissan subsidiary in China, today revealed plans to expand its global design resources with the establishment of a new design studio in Beijing. "With the addition of 20 designers, Nissan's new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth," said Shiro Nakamura, chief creative officer and senior vice president of design and brand. "Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations." Scheduled to open early in 2011, the studio in the Chao Yang district of Beijing will be the first design facility in China established by a Japanese automaker.

Porsche to share platforms

The sharing of Porsche platforms could see the Benley Conti and Panamera using the same underpinnings. Porsche boss Michael Macht has revealed that now Porsche are effectively a VW company the sharing of platforms is not just viable but essential. And the man has a point.

Infiniti Etherea concept (2011): Shiro Nakamura's guide

The global unveiling of the Etherea concept car and a tie-in with reigning F1 champions Red Bull Racing made for a busy start to the year for Infiniti. In between endless meetings and flights, we collared Nissan and Infiniti design chief Shiro Nakamura to get the low-down on the Etherea… When did you start work on the Etherea? 'It was about 18 months ago.