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Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Toyota Hydrogen Fuel Cell breakthrough to be announced at Frankfurt Motor Show

Toyota Hydrogen Fuel Cell breakthrough to be announced at Frankfurt Motor Show Regardless of whether you think the electric car is potentially a planet saviour or not, the idea of powering cars with hydrogen is a powerful one; the holy grail of automotive powertrains. Technically, ICE cars can be built to run using hydrogen (and a retro-fit allowing that to be achieved economically would be a huge breakthrough) but car makers are heading down the road of electric cars being powered by a hydrogen fuel cell at the moment. In Toyota’s case, that means a setup similar to their hybrid cars, with a hydrogen fuel cell replacing the petrol engine.

Chevrolet Corvette Stingray to showcase Toyo Tires at SEMA

If you thought that tire manufacturer will just have tires at their stands at SEMA... you probably haven't been to SEMA. The manufacturers' new tires tend to be coupled with spectacular show cars created in partnerships with tuners and coachbuilders, and this year there will be no shortage of show cars sporting the latest tires.