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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

2015 Mercedes S-class Coupe: The flagship has landed

Mercedes-Benz's long history building dramatic flagship coupes started with the 1952 300 S, considered a “car for the world's elite.” The 220 S Coupe followed in 1956, and the elegant W111/W112 coupes ran from '61 to '71. Over the years, the 280 SE 3.5 Coupe, SEC coupe, S600 Coupe and CL class all added to Mercedes' reputation for building gorgeous, sought-after coupes. Now comes the new S-class Coupe, making its public debut at the Geneva motor show March 4 and arriving in U.S.

Chrysler prices SRT 2012 models

Chrysler Group, which is reviving its SRT performance brand, has set prices on the first four SRT vehicles it is selling: the Chrysler 300 SRT8, Dodge Charger SRT8, Dodge Challenger SRT8 and Jeep Grand Cherokee SRT8. Chrysler will start building the vehicles at the end of July and they will arrive in dealerships before the end of the third quarter. Prices, including $825 shipping, are as follows: -- 2012 Dodge Charger SRT8 -- $46,660 • 2012 Chrysler 300 SRT8 -- $47,995 • 2012 Jeep Grand Cherokee SRT8 -- $55,295 • 2012 Dodge Challenger SRT8 -- $44,077 (price does not include a $1,300 gas guzzler tax on the automatic transmission and $1,000 for the six-speed manual.) The 2012 Challenger is largely a carryover from the 2011 model.