Used Lugger L6170a 700hp on 2040-parts.com

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

New Developments at Bertone

Stile Bertone - located in Susa Valley west of Turin, Italy - has seen a series of internal and external changes in the last two years. But even in this global economic crisis the famed design studio is steadfast and committed, remaining vibrant and alive. The most recent development, which occurred on July 28, has seen Lilli Bertone, Nuccio Bertone's widow and President of Bertone, create Bertone Cento as the holding company for both Stile Bertone (design) and Bertonecento R&D (engineering).

Detroit Electric SP:01 – it’s a Lotus Exige EV

Detroit Electric has revealed the SP:01, a Lotus Exige based electric sports car promising 0-62mph in 3.7 seconds and a range of 190 miles. 999 are being built. Detroit Electric is a re-birth of a once well-known electric vehicle maker in the US (that’s well-known pre-WWII) that’s been revived by former Group head of Lotus Engineering, Albert Lam, set up shop in Michigan with the intention of emulating Tesla’s route to EV credibility by building its own Lotus EV.