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Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

The Designers, Pt 11 – Sooshin Choi, College for Creative Studies

Car Design News launched its first-ever Car Design Review yearbook at the Geneva Motor Show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Sooshin ChoiRole Professor of design, College for Creative StudiesAge, nationality 56, KoreanLocation Michigan, USAEducation Seoul National University, Hong-Ik University, RCA "There were some good production cars in 2013.

Interior Motives China Conference Day 2

After a first day packed with fascinating discussions and opportunities for networking, delegates from around the world reconvened in anticipation of another day of presentations from some of the industry's biggest names. Session 5: Deep Dive Luxury The second day of the Interior Motives China conference began with a session on 'Deep dive luxury', chaired by Emma Booty of Conran. Shu Bei of 3M kicked off the first session by identifying the Chinese obsession with brands.