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Got a Supercar? Going to Goodwood FoS? They’ve got you covered.

You’ll now be able to park your Supercar at the Goodwood FoS The 2013 Goodwood Festival of Speed is looming, and apart from the usual mix of petrol, faces and cars there’s a new innovation to get more supercars in front of the petrolheads that flock to Sussex for a summer fix of high octane fuel – forward parking for supercars. If you’ve ever been to Goodwood – and if you haven’t, you should – then you’ll be a little overwhelmed with the number of supercars littering the car park. Well, a field that’s a bit of a walk away from the main action, and where everyone parks.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

TWO Koenigsegg One:1 on video at Goodwood

Both Koenigsegg One:1s on video at Goodwood As we’ve already reported, the Koenigsegg One:1 is debuting at the Goodwood Festival of Speed this weekend, but rather than a single One:1, Koenigsegg have taken the only two One:1s in existence – yes, it’s two for the price of one at Goodwood. One car – the black one in the photo above – is a new One:1 heading for a customer, but the second (the silver can in the photo and video) is Koenigsegg’s development car, so that’s up for a bit of action on the hillclimb this weekend. But ahead of its public appearance, Goodwood managed to get some time with the One:1s and grab track time behind the wheel.