V-twin Oil Filter Hardware Kit on 2040-parts.com

Barclays bids bye-bye to 'Boris Bikes'

BARCLAYS is to end its sponsorship of the so-called Boris Bikes, introduced by London Mayor Boris Johnson to the capital in 2010. The bank's logo has adorned the blue cycles since their introduction three years ago.But Transport for London (TfL) will be forced to look for a new sponsor after Barclays announced plans to discontinue with the deal at the end of its contract in 2015. The bikes were launched amid much fanfare in August 2010, with nearly a million journeys made within the first 10 weeks of the scheme being rolled out.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Abarth Launches Custom Track Package To Celebrate 65 Years’ Heritage

THE NEW Abarth 500, offered with additional equipment and a bespoke Abarth track experience, is the latest deal being offered by the performance car manufacturer. Just 65 of the brand’s 500 Custom models are being made available, in recognition of the 65 years since Abarth & C. was formed in Italy by Carlo Abarth.