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Volkswagen, Dogs & Star Wars – a Super Bowl Ad

VW gets the dogs out for its Super Bowl Advert Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US. Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme.

News watch March 2011: today's auto industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Thursday 31 March 2011• US President Barack Obama has strated all US government cars and trucks purchased from 2015 must be alternative-fuel vehicles (Automotive News)• Nissan CEO Carlos Ghosn has denied a report in Japan's Nikkei newspaper that he is leaning towards a formal merger of Nissan and Renault (Reuters)• Fiat CEO Sergio Marchionne says that Chrysler's share IPO may now take place in 2012, depending on financial progress this year (Bloomberg)Wednesday 30 March 2011• Tesla CEO Elon Musk has called a report that the EV carmaker is a takeover target 'bad analysis' and remains confident the firm will stay independent (Bloomberg)• The BBC denies that it rigged a December 2008 Top Gear TV test of the Tesla Roadster, in response to being sued by the EV carmaker (BBC News)• First Group, the UK's largest public transport operator, has announced a £160m investment in new buses, ordering 955 new buses from UK manufacturers Wrightbus and Dennis over the next two years (BBC News)• Japanese production woes look set to continue into April. Toyota expects the majority of Toyota and Lexus production on 14 April (Automotive News)• Saab production has re-started again, following a half yesterday afternoon.

Peugeot 408 GT teased ahead of Beijing 2014 debut

Peugeot will show a new concept car at the 2014 Beijing Motor Show this April, hinting at a small four-door coupe that could rival the Mercedes-Benz CLA. The prototype will most likely be based on the French firm’s current 308 hatchback – underpinned by PSA Peugeot Citroen’s latest EMP2 platform – and will continue to evolve the brand’s new design direction. On Bing: see pictures of the Peugeot 308 Find out how much a used Peugeot 308 costs on Auto Trader The concept is thought to be relevant to the Chinese market only, however, as Peugeot already sells a 408 saloon model solely in that territory, based on its older 308 hatch.