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Phoenix, AZ, United States
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Dodge plans first-quarter ad blitz, including Super Bowl
Thu, 23 Dec 2010Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.
Shortages of Japan-built cars open the door for U.S. automakers
Mon, 23 May 2011U.S. carmakers sense that they have a chance to win back customers this summer with the launch of several redesigned models, while their Japanese competitors struggle with supply shortages. About 197,000 car buyers who typically would favor a Japanese brand are in play this summer, according to market research firm A.T.
Mazda 6 launched at 2012 Moscow motor show
Tue, 28 Aug 2012Mazda has unveiled its new 6 saloon at the 2012 Moscow motor show – a nod to the significance of the Eastern European markets for the Japanese car maker. This third-generation Mazda 6 will be the second model in Mazda’s line-up to feature both its suite of innovative SkyActiv drivetrain and chassis technologies and the company’s ‘Kodo – Soul of Motion’ design language. That’s a clunky design title, but the new 6 is anything but - it’s a handsome looking car in our eyes, and takes its riffs from the Mazda Takeri concept first seen at the 2011 Tokyo motor show.