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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

McLaren P1 back at the Nurburgring in attack mode

The McLaren P1 is back at the Nurburgring looking to set a new record It was brave of Ron Dennis to declare – before the McLaren P1 was anywhere close to finished – that the it would be able to lap the Nurburgring in under 7 minutes. He was obviously very confident his new baby was up to the task but, just like McLaren’s current Formula One car, the P1 seems to be just a bit off the pace. Last month we reported that it seemed the best the McLaren P1 could do at the Nurburgring was a 7:04s – a time McLaren didn’t make official – so we knew McLaren would be back with their laptops and engineers as soon as they’d figured a way to trim those last few seconds.

Russo and Steele auction remains closed

The Russo and Steele Collector Automobile Auction remained closed on Saturday as work crews continued to asses damage and clean up from high winds that destroyed two tents at the auction site in Scottsdale, Ariz., on Thursday night. In a message posted on the Russo and Steele Web site, CEO Drew Alcazar said he would meet with consignors of the cars at the auction on Saturday morning. He added that the auction would remain closed on Saturday but that Russo and Steele would work to hold auction sessions on Sunday and Monday.