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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Design Contest: Terra Prix 2085

Local Motors is back once again with another design competition. Unlike previous contests that aim to produce cars through open source design, the Terra Prix 2085 contest is set firmly in the future. As the name would suggest, the concept is based around the idea of future motorsport: an around the world race taking in all continents and every variety of terrain.

Land Rover Discovery 4 (LR4) – an English car in New York

Land Rover Discovery 4 - LR4 - launches in New York Land Rover has had three reveals today at the New York Motor Show. The New Range Rover, the new Range Rover Sport and this, the Land Rover Discovery 4, or LR4. So what’s new?