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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Apple reveals CarPlay at Geneva 2014

Apple has announced it will reveal its new in-car iPhone system at the 2014 Geneva Motor Show this week. CarPlay is integrated into the car’s infotainment system and uses Siri to receive voice commands from the driver – such as playing music, dictating text messages or making phone calls. Apple iOS in the Car coming soon Geneva Motor Show 2014 on MSN Cars It will also be able to plot routes and give directions using Apple’s map application, as well as anticipate destinations based on recent trips.

Rally Ace Beats Own Isle Of Man Lap Record

SUBARU’S WRX STI has once again broken the four-wheeled lap record around the famous Isle of Man TT circuit, with British rally champion Mark Higgins setting a new record of 19 minutes 26 seconds in a production version of the firm’s newly launched high-performance saloon. Higgins’s lap around the challenging 37.8-mile TT Mountain course saw him post an average speed of 116mph and a top speed of over 160mph. Manxman Higgins completed his timed run under closed road conditions as part of the TT schedule and beat his previous record, set in 2011, when he set a time of 19 minutes 56.7 seconds at the wheel of the previous-generation WRX STI, breaking a record that had stood for 21 years.