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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

OnStar to test Family Link vehicle-tracking system with subscriber pilot program

OnStar is launching a pilot program for a new Family Link system that will let subscribers track their vehicle's location on a Web site. The pilot program will gauge customer interest in Family Link. The service allows the subscriber to log in to the system and view a map with the vehicle's exact location at any time.

Mercedes F1 at Edinburgh’s Race the Runway

The 2012 Mercedes F1 car will be at Edinburgh’s Race the Runway 2014 event In 2013, Mercedes decided to cough up sponsorship to help the Race the Runway event at Edinburgh Airport, and it must have been a success as Mercedes are back again as event sponsors. The Race the Runway event is an opportunity for car owners to blat their cars down the runway at Edinburgh Airport and generate cash for a worthy cause – the Prince and Princess of Wales Hospice in Glasgow. Participants have to cough up a £300 donation to the charity to get the chance to see what their car can do, for which they get a free lunch as well as the thrill of flat-out driving on the runway, and can even bring a passenger along.