Vapor Canister Purge Solenoid Fits 2001-2005 Honda Civic Standard Motor P on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Citroen Nouveau C3 teased

The Citroen Nouveau C3 tease which appeared on Facebook Citroen has revealed a teaser image on Facebook for something they are dubbing Citroen Nouveau C3. Now to us – linguistic geniuses that we are – Nouveau means ‘New’. But often in a somewhat derogatory sense.

Classic vs. Modern, Part One: Porsche 911 Carrera 3.2 or 2012 Kia Rio SX

A recent 220-volt shock administered by the $23K-plus window sticker of a loaded Ford Fiesta rental car made me think about what the same dollars would buy in a classic car, and what the relative cost of ownership would be. My favorite matchup doesn't even require as much coin as said fully accessorized rental Fiesta. The 2012 Kia Rio SX carries an as-tested-by-Autoweek price of $20,745.