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Jumpin' Jeeps: Jeep Design and Mopar roll out new treats in Moab

Jeep and Dodge treat the annual Easter Jeep Safari in Moab, Utah, the same way Mercedes-Benz, BMW and Porsche approach the Frankfurt motor show--it is a serious event deserving of its own concepts and visits by top executives. The fact that Moab, perhaps less so than Frankfurt, is also a ton of fun is purely coincidental. So every year, Jeep and sometimes Dodge roll out concepts in Moab to gauge customer interest and to thrill the faithful.

Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

New Chevy pickup gets luxury trim

General Motors plans a luxury trim level for its next-generation Chevrolet Silverado pickup, its answer to the leather-swathed top offerings of its rivals. GM will name the model the High Country, according to dealers briefed on the plans during a national Chevy dealer meeting this month in Las Vegas. It's a response to the proliferation of high-end pickup models, such as Ford's F-150 King Ranch and Limited and Ram's Laramie Longhorn, which have sticker prices that can top $50,000.