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Interior Motives Design Conference 2005

Patrick le Quement, Senior Vice President, Corporate Design, Renault made the opening address in which he remarked that "the most profound change I and my team have made is the investment in interior design". He took the audience through a succinct overview of the recent history of Renault design and how far it has evolved from being 'the art of dressing up the hunchback' as a senior Renault manager remarked several decades ago. One of the interesting Renault Design processes he talked about was its 'Trends Missions' where groups of four or five designers make trips into creative areas adjacent to car design for a few days to explore, research and bring back to the studio valuable insight that enriches the design group as a whole and informs the many issues and tasks being grappled with, one of the most important at the moment being defining 'what is Renault'.

BMW Megacity Vehicle (MCV)

BMW's Project i – an internal codename for a possible sub-brand dedicated to green urban driving – has been in the works for some time. The Vision EfficientDynamics concept, unveiled at the 2009 Frankfurt Show, showcased some of the lightweight technological advances and design thinking behind the forthcoming zero-emission cars. Recently the firm held a Project i event, where it released teaser sketches of the first vehicle to result from the project, the Megacity Vehicle (MCV) – a four-seater electric car with a rear-mounted engine and rear wheel drive.

Mazda design chief Ikuo Maeda brings new meaning to zoom-zoom

Ikuo Maeda, the new design chief at Mazda Motor Corp., earned the nickname "Speedy" for his lead-footed driving on the race course and off. He may be the only standing auto executive to have had his license revoked--twice. It's only natural then that Maeda, who took the design reins last April, views himself as the rightful guardian of Mazda's zoom-zoom brand heritage.