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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image
Tue, 17 Dec 2013There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.
KTM X-Bow race car unveiled
Wed, 29 Oct 2008By Chris Clarke First Official Pictures 29 October 2008 13:30 Less than year after the release of the X-Bow onto the scene, KTM has launched its €83,000 (£66,000) fully homologated GT4 race car. It's aptly called the KTM Race, and the official pictures show this exciting model in all its madcap glory. The inspiration of this new model comes from KTM's experiences drawn from a first season in motorsport.
Acura future products: Hybrids joining revamped lineup
Tue, 16 Aug 2011Sales have begun to rebound for Acura, American Honda Motor Co.'s luxury brand, and a product renaissance in 2012--complete with a big entry into hybrid powertrains--could provide a further boost. Acura's two crossovers will be redesigned. And while the RL flagship won't have the rear-drive V8 version--those plans were killed in 2009--it will be significantly re-engineered.