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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Lotus Evora Facelift heading for Frankfurt

Lotus Evora Facelift expected at Frankfurt based on the Mansory Evora (above) It’s a ‘back to reality’ story from Lotus, for a change, with the news that, possibly, they are going to take a facelift Lotus Evora to the Frankfurt Motor Show. Of course, we’ve been here before. Earlier in the year we reported that Lotus were taking an Evora with a facelift off to Geneva, but that turned out to be a Mansory version of the Evora, seemingly with the blessing of Lotus as it appeared on their stand.

How to become a motoring journalist - and win £2000

If you read CAR Magazine and CAR Online, are aged between 17-23, are based in the UK with a UK passport and fancy becoming a motoring journalist yourself, get ready to enter the industry's biggest award for budding young car writers. The UK's Guild of Motoring Writers and Jaguar have launched the 2011 Sir William Lyons Award to find the best talent of tomorrow. There's a £2000 prize - and the chance to get on the radar of the biggest car magazines and their editors.