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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

VW debuts Twin Up! Concept at Tokyo Motor Show

Volkswagen introduced the newest member of the XL1 family at the Tokyo Motor Show, the Twin Up! Essentially the plug-in hybrid version of the Up!, this four-seater concept car shares some of its drive system with the Volkswagen XL1 including its dual-clutch automatic transmission, diesel engine and electric motor. The Twin Up!

Concept Car of the Week: Audi Rosemeyer (2000)

When the Volkswagen group opened Autostadt in June 2000, rumors of a mysterious prototype drew the crowds in the Audi Pavilion. The German brand unveiled an impressive concept that crystallized its latest design philosophy, while also nodding to its glorious racing history. Designed under Peter Schreyer's supervision, the rounded volumes of the Rosemeyer are animated with precise geometric details expressing quality, rationalism and honesty – the foundations of Audi Design.