Vespa Nos Metalplast Side Mirror on 2040-parts.com

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

2014 Porsche Cayman gets a performance-testing iPhone app

To promote the new 2014 Cayman, Porsche has cooked up an iPhone app called “Cayman Code of the Curve.” You're probably already rolling your eyes at the prospect of another automaker app that is little more than a downloadable advertisement, but this seems to be something different -- the app is designed to record your driving performance in real-time and then share results with friends. Porsche enthusiast site flatsixes.com has an exclusive first look at the app, which is still in development but is reported to be coming “soon.” Based on preliminary screenshots provided by Porsche, the app instructs users to set up a variety of courses -- cone slalom, autocross and reaction-time challenge courses are shown -- then uses the iPhone's internal accelerometer and GPS receiver to track and record your performance. You'll also be able to use the app's “record your curve” function to share favorite drives with friends on Facebook.

BMW M5 Competition Package (2013) first official pictures

BMW has updated the M5 super-saloon alongside the facelifted 5-series range. There are only tiny visual tweaks, but the big news is a new Competition Package version to take the fight to the new Mercedes E63 AMG S. What modifications do M5s fitted with the Competition Package get?