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New Ford Kuga: Titanium and Titanium X make up 87% of sales

The new Ford Kuga is now hitting UK showrooms, and Ford has revealed that 87% of buyers are opting for the range-topping Titanium and Titanium X models. But what’s most interesting – in what is supposed to be a cash-strapped economy – is that a full 87 per cent of all the new Kugas ordered so far have been the range-topping Titanium and Titanium X models, and the average up-spend on options is another £1,000 on top of that. That means that although the Ford Kuga range starts at £21,000, 87 per cent of buyers are actually spending between £25-30k on their new compact SUV, which must warm the cockles of Ford’s heart.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Pulsar Bursts Onto Family Hatch Scene

IT’S GOING to get ugly in the fiercely competitive family hatchback market soon, as Nissan has decided to rejoin the fray with its newly launched Pulsar model. Clearly aiming at the likes of Volkswagen’s Golf and Ford’s Focus, Nissan bosses are already talking up their new challenger ahead of the car’s autumn debut. Styled to complement the popular Qashqai, the Pulsar promises to major on quality, refinement and cabin space plus boast a raft of hi-tech kit to make the ownership experience safer and more enjoyable.