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Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow
Tue, 06 May 2014Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.
College Exhibition: Pforzheim University Summer Show 2009
Fri, 07 Aug 2009Germany's Pforzheim University recently held its summer degree show at the city's Congress Center for students in the school's Transportation Design program. The exhibition included work from nine graduating Masters' students and 13 Diploma students, as well as a Mercedes-Benz-sponsored project by MA students, a Renault-sponsored project by undergraduates in their 4th and 6th semesters and three Volkswagen-sponsored projects. Projects from the graduating MA students included: Porsche P'5200 Stephan Everwin Named after Porsche's product matrix - 5000 being the category for sport and 200 representing water - the Porsche Design sailing yacht considers the holistic sailing experience rather than just the product itself, "It's not about speed, but the experience," Everwin told CDN.
BMW ‘reveals’ new EfficientDynamics prototype
Wed, 08 Sep 2010BMW has established a Web site called www.dontblogabouthis.com with the express purpose of revealing a prototype being used to test a new gasoline-electric driveline earmarked for a future sports car. It’s expected to be launched in 2012 as part of BMW’s EfficientDynamics program. Featuring two short videos and four photographs of a 6-series based prototype, the Web site provides no additional information about the prototype other than to suggest that the car in question is “more than a 6-series”and is “not in its final stage.” Close inspection reveals the matte black BMW mule has a new front end resembling that of the one-off EfficientDynamics concept revealed at last year’s Frankfurt motor show.