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ICEM Style creative design software launched

ICEM Ltd, known for its ICEM Surf Class A surface development software, has launched ICEM Style, a new software product developed specifically for use by creative designers in the transportation design and industrial design industry. The launch presentation highlighted the integrated workflow from concept development in ICEM Style, through to refinement in ICEM Surf, enabling designers and engineers to share the same model data throughout the design process. According to ICEM, it is now possible, for the first time in a concept design tool, to design in a photo-realistic modelling environment, without using third-party visualisation products, or to wait for a static rendering to be generated.

Jaguar to develop luxury brand with China’s Chery to get NDRC approval

A Jaguar-based Chery for China on the way Reports from China say that Jaguar is to develop a new luxury sub-brand with putative Chinese partners Chery Automobile to get NDRC approval for a Joint Venture. We’ve reported on speculation about Jaguar Land Rover’s efforts to form a joint venture in China to gain access to the most important car market in the world quite a bit this year. And now it looks as though that joint venture is getting closer, with reports that Jaguar and Chery Automobile are to develop a new luxury brand for China based on Jaguar’s cars.

SEAT Leon Twin Drive Prototype surfaces in Barcelona

VW’s Spanish arm SEAT today unveiled their vision of the future, with the SEAT Leon Twin Drive Prototype unveiling in Barcelona. The Twin Drive concept is simple, but quite promising. It offers an electric motor for running around town, but switches to a diesel or petrol engine when out of town.