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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Range Rover Evoque: ‘Spy’ shots in London
Fri, 27 Aug 2010The Range Rover Evoque with different back end treatments I know, why on earth do we need ‘Spy’ shots of the Range Rover Evoque when we saw a completely undisguised Evoque – and eventually an equally undisguised Victoria Beckham – at Land Rover’s recent party at KP to celebrate 40 years of Range Rover goodness? Which was exactly our sentiment when we got a Tweet from Land Rover pointing us towards ‘Spy’ photos of the Evoque which purport to be snapped whilst the Evoque was out in London – perhaps on a secret photo shoot? Anyway, that’s what we thought when we saw the four photos at the bottom shoved on to YouTube.
Audi R5, Porsche 550, VW Bluesport 'on hold'
Tue, 17 Jan 2012Numerous indications are pointing to the exciting mid-engined VW, Porsche and Audi sports cars being on ice. The group had been collaborating to develop the VW Bluesport, Porsche 550 and Audi R5 - some observers had hailed the new roadsters as the Elise from Germany. Porsche doubts over the 550 But at the weekend Porsche CEO Matthias Muller told German business rag Wirtschaftswoche that he was worried a cheaper Porsche may dilute the brand's image.