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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

A look at Cadillac future products

General Motors has green-lighted the development of a large flagship sedan for Cadillac, sources say, part of its plan to position its luxury brand's lineup to take on the German luxury stalwarts in every key sedan segment. The flagship sedan is to be built on a new rear-wheel-drive platform and arrive by 2015. The long-rumored rwd flagship would challenge the BMW 7-series and Mercedes-Benz S-class and is a key to GM's ambitions to expand Cadillac in China.

Kia won't build Soul Koup, but it could

There are no plans whatsoever to bring a Soul coupe to the market, Kia said when we gave a spokesperson a call. "We're constantly evaluating the market," he told us, "but there are no future Soul derivatives in the works, no ideas currently being explored." This contradicts a rumor currently spreading across the Internet. They have all concluded that Kia's two-door Soul will look like the above.