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2012 Mercedes A Class: Photos of the iPhone on wheels

Mercedes are harnessing the power of the Smart Phone in the 2012 A Class The 2012 Mercedes A Class will debut at Geneva, and we have the first interior photos and news of the iPhone integration. It does look like the 2012 Mercedes A Class will be a far bigger BMW competitor than the current A Class. The Mercedes Concept A Class looked very convincing, and the spy video of the 2012 A Class with AMG body kit makes it look as though Mercedes are going to be faithful to the Concept.

Show Review: Design LA

Design LA, the automotive design conference that incorporates the Design Challenge competition, has announced its winners, during this year's LA Motor Show. Chuck Pelly, who set up Design LA last year, introduced the event and the judges for the Design Challenge: Tom Matano , Director, Academy of Art University; Imre Molner, Dean, College of Creative Studies; Steward Reed, Chair, Transportation Design, Art Centre College of Design; and Bill Van Amburg, Senior Vice President, Calsart. This year's nine competition entries had a brief to deliver a 100 percent recyclable, five-year lifespan vehicle with 'accoutrements that add fun or function to represent California's unique green lifestyle.' The Acura FCX 2020 Le Mans is a Le Mans-style race car concept notable for its enclosed wheels and motorbike style forward-inclined driving position between the front wheels (which can just be made out in the translucent illustration shown here).

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.