Vintage Alloy 10" Scooter Wheelset. Dio, Arnada, Chacha on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Lambo personalisation

By Ben Pulman First Official Pictures 11 January 2008 15:35 Lamborghini will expand its Ad Personam personalization range at the Detroit Motor Show. The Italian supercar maker claims to have drawn on inspiration from the fashion world in order to create the latest interior and exterior colours. The Gallardo Spyder (centre) is painted in Marrone Apus, a colour Lambo describes as ‘halfway between brown and black’, but there is a golden reflection due to a special pigment in the paint.

Private Toyota Friend social network lets owners talk to their cars and each other

Toyota is launching a social-networking service that will enable owners to engage in verbal dialogue with their Toyota cars. They can share the exchanges in the network and broadcast them via Facebook and Twitter. According to the Associated Press, Toyota is teaming up with U.S.