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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Congestion charge to rise by 15%

THE LONDON congestion charge is to rise from £10 a day to £11.50; a sudden 15% increase. The increase, the first since 2011, will take effect from June 16, Transport for London (TfL) has said, although the rate for those on the auto-pay system, and also for fleet customers, will be £10.50 per day. TfL said that customer improvements will be introduced next year, including direct debit payments for auto pay customers, online discount applications, and easier NHS patients and staff reimbursement.

Cadillac to update logo?

Cadillac is working on the first major change to its logo in more than a decade, pruning away the classic laurel wreaths that surround its crest, several sources told Automotive News. The modified emblem is likely to appear on a concept vehicle that Cadillac plans to show next month at the Pebble Beach Concours d'Elegance in California. The redesigned badge would appear on production cars no earlier than the 2015 model year, and the plans could change, the sources said.