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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

BMW 328 Hommage (2011) revealed at Villa d'Este

This is the BMW 328 Hommage, a concept car which made its debut at the 2011 Villa d'Este Concours. The BMW 328 Hommage has been created to celebrate the 75th anniversary of BMW's 328 sports car, which was one of the featured classic cars at the Villa d'Este Concours.  BMW 328 Hommage: Where have I seen that shape before? I assume you're talking about the general shape of the car, rather than the buck-toothed rabbit look of the front-end graphic. While the BMW 328 Hommage is festooned with modern reinterpretations of such classic 328 competition car hallmarks as leather bonnet straps, bodyside recesses in lieu of doors, aero screens, and 'pepper-pot' alloy wheels, the overall shape has more in common with BMW's 2011 Geneva show car, the Vision Connected Drive.  The 328 Hommage is a far less direct descendant of the original BMW 328 than the M1 Hommage was to the original M1, or the 2006 BMW Mille Miglia Concept was to the original 328 Mille Miglia coupe.  BMW 328 Hommage: High-tech meets olde-worlde BMW is using the 328 Hommage as the latest demonstration of its research into carbonfibre construction.

Mercedes S Class Coupe & GLA SUV Spy photos – from Mercedes

The new Mercedes S-Class Coupe & GLA Compact SUV have been testing in Death Valley With the petrolhead world getting used to seeing spy photos of new cars to come on a daily basis, car makers are getting in on the act with their own photos of suitably camouflaged new models. Mercedes already has a history of releasing spy photos of upcoming models, and we’ve recently had photos from Mercedes of the ‘baby’ SLS – the new Mercedes SLC – as well as previous spy shots of the SLS and SLK before they were launched. Now we have the head of Mercedes-Benz in the US, Steve Cannon, taking to Twitter to show the world what they’re busy hot weather testing in Death Valley.