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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Honda issues recall due to braking problem

Honda is recalling more than 180,000 vehicles in the U.S. due to a potential vehicle stability assist problem that could cause the system to apply a small amount of brake without any input from the driver. According to Honda, an electrical capacitor on the VSA control unit could have been damaged during the manufacturing process, causing the braking problem.

BMW leads Audi, Mercedes-Benz in June global luxury-sales race

BMW AG's core brand topped rivals Audi and Mercedes-Benz, selling 134,432 cars worldwide in June, a rise of 12.3 percent over 2010 figures, the company said today. Mercedes sold a record 120,510 units in June, a rise of 6.4 percent, topping Audi, which saw June sales grew 19 percent to 117,650 cars last month. BMW brand's global deliveries, boosted by sales of the new 5-series sedan and X3 SUV, rose 17.8 percent to 689,861 units in the first six months of the year, ahead of Audi's 17.7 percent rise to 652,950 cars.